How To Negotiate

Negotiation is such a familiar part of our everyday lives we often fail to recognize it’s even happening, let alone identify the power battles and psychological warfare it entails. Daily life involves negotiation to such an extent that we’re largely unaware of it. Certainly few people stop to think about it at all, let alone as an all but essential life skill. In busy everyday lives, we seldom pause to reflect that negotiating is, in fact, a complex and strategic mind game between two competing, but mutually intertwined, goals. In How to Negotiate, Christopher Copper-Ind lifts the lid on the inner workings of all types of negotiations, from the mundane (“you pick the kids up from school and I’ll pick up the groceries”) to high-powered business deals. By understanding how the process works you’ll be able to bring enviable insight to your own negotiations going forward, giving you the confidence to steer through life’s choppy waters without losing your cool.